PSP attempts to be difference-maker on vaccine front
The Permian Strategic Partnership wants to be on the record when it comes to COVID vaccinations.
“We must do everything in our power to achieve the full potential of the Permian Promise,” stated psp Chairman and former U.S. Secretary of Commerce Don Evans in a release sent out this week. “The Permian Basin is essential beyond just our region; we power the state, the country and even the world. The best thing to do for our country right now is getting the vaccine.”
That is why the Permian Strategic Partnership announced this week that it is launching a campaign to combat vaccine hesitancy head-on by highlighting the widespread impact the virus has and rallying residents together to protect their community.
Here’s hoping residents inside Midland County and the Permian Basin give the psp’s message its due consideration. The Permian Strategic Partnership is a collaboration of energy producers in the Permian Basin. Its 16 members include Apache, Chevron, ConocoPhillips, Diamondback, Endeavor, EOG, Halliburton, Oxy, Pioneer, Plains All-American, Schlumberger and XTO Energy.
One would think that the Psp and its members have no motive except for what they believe is best for the community. That is why the PSP has already put tens of millions of dollars into Permian Basin communities supporting education, health care, housing and workforce initiatives.
Politics, I don’t see it, but there have been plenty of things about the COVID pandemic that have dredged up politics in some people’s eyes.
I see an organization trying to make a difference in the community. For around a year and a half, Midland Health has carried the baton with a consistent message. Midland Health officials have advocated for people getting vaccinated and been equally as vocal about talking with one’s physician about best practices.
Sadly, we have plenty of room for improvement on the vaccination front. The Department of State Health Services reported Monday that the percentage of people inside Midland County that were fully vaccinated was 42.99 percent, which trailed the state average 58.62 percent. The percentage of those 65 and older who were vaccinated in Midland County was 71.92 percent, which trailed neighboring Ector County (77.07 percent) and the state average (82.36 percent).
The PSP stated this week that it has a vested interest in the health and wellbeing of those in the Permian Basin. “Vaccine and public health literacy are critical components of a healthy, thriving community,” a news release stated. “Encouraging vaccines can keep hospital capacity open and support the healthcare professionals who have taken care of us through this tumultuous time.”
The PSP’s campaign will roll out in two phases and will run through mid-2022. The first phase will feature print and billboard ads around West Texas and southeast New Mexico.
“Getting vaccinated is the best thing to do to keep the Permian Basin strong,” Tracee Bentley, president and CEO of the PSP. “We are committed to the health and safety of our community. Safe, healthy residents allow us to continue providing energy to the world. It’s time for us to come together and roll up our sleeves for the vaccine.”